Книга - IBM. Падение и возрождение великой компании
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James W. Cortada
IBM: The Rise and Fall and Reinvention of a Global Icon
2019 Massachusetts Institute of Technology
All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher. The rights to the Russian-language edition obtained through Alexander Korzhenevski Agency (Moscow).
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, , , [7 - Geoffrey D. Austrian, Herman Hollerith: Forgotten Giant of Information Processing (New York: Columbia University Press, 1982); Lars Heide, Punched-Card Systems and the Early Information Explosion, 18801945(Baltimore: Johns Hopkins University Press, 2009). Lars Heide, Shaping aTechnology: American Punched Card Systems 18801914, IEEEAnnals of the History of Computing 19, no. 4(OctoberDecember 1997): 2841. . Friedrich W. Kistermann, Hollerith Punched Card System Development (19051913), IEEEAnnals of the History of Computing 27, no. 1(JanuaryMarch 2005): 5666. 1929.]. , - C-T-R 1920-. , , , ; 1980- , . , , , , , -[8 - Austrian, Herman Hollerith, 337339; Robert Sobel, IBM: Colossus in Transition (New York: Times Books, 1982); Emerson W. Pugh, Building IBM: Shaping an Industry and Its Technology (Cambridge, MA: MITPress, 1995); Rowena Olegario, IBMand the Two Thomas J. Watsons, Creating Modern Capitalism: How Entrepreneurs, Companies, and Countries Triumphed in Three Industrial Revolutions, ed. Thomas K. McCraw (Cambridge, MA: Harvard University Press, 1995), 349395; Kevin Maney, The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM(Hoboken, NJ: John Wiley and Sons, 2003.], . . , , , , IBM. . IBM, , , , , , [9 - , . : Charles R. Flint, Memories of an Active Life: Men, and Ships, and Sealing Wax (New York: G. P. Putnams Sons, 1923); Frederick Lincoln Fuller, My Half Century as an Inventor ( , 1938); Walter D. Jones, Watson and Me: Life at IBM, IEEEAnnals of the History of Computing 24, no. 1(JanuaryMarch 2002): 418.].
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IBM – компания, создавшая целый рынок информационных технологий и задавшая вектор его развития на следующие 70 лет. За свою историю IBM несколько раз оказывалась на грани банкротства, но в результате становилась только сильнее. Сегодня IBM – передовой технологический гигант, компания-икона, символ устойчивости, инноваций и долгосрочного процветания.
В своей книге Джеймс Кортада, историк, почти 40 лет проработавший в IBM, описывает крупнейшие технологические прорывы, бизнес-культуру и управленческие стратегии, которые сделали IBM неуязвимой стабильной компанией с ежегодным доходом в десятки млрд $.
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