330 стр. 118 иллюстраций Аннотация Customer Loyalty Isn’t Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like… СкачатьПодробнее Оцените книгу Alexander J. Buoye, Lerzan Aksoy, Luke Williams, Timothy L. Keiningham The Wallet Allocation Rule