220 стр. 40 иллюстраций Аннотация Drive marketing ROI with an investor’s mindset and a proven toolkit Top marketers today don’t shy away from financial accountability. In fact, they actively seek to account for the return on their companies’ investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor’s… СкачатьПодробнее Оцените книгу Dennis Spillecke, Jesko Perrey, Jonathan Gordon, Thomas Bauer, Tjark Freundt Marketing Performance