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SMM
Social Media Marketing (SMM), , : ; , ; SMM-; - influencer-; , .
SMM
,2022
ISBN978-5-0056-0108-7
Ridero
, ! , Social Media Marketing (SMM).
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SOCIAL MEDIA MARKETING
1#
SMM (Social Media Marketing) () , , . SMM - . SMM- :
: , , , . (), . (, , ). SMM-ࠖ SMM-[1 - SMM- , , , .].
SMM-, SMM.
SMM : Content, Communication, Traffic. Content (. ) , , , . [2 - . , . () .] . (, , ) , , . Communication (. ). , Traffic (. ). ⠖ , .
SMM : , , , , , , , . - , .
? SMM- , , . , , .
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, , ? -, , , . -, , , digital- / junior SMM-.
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# .
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. . , , [5 - , .]. , .
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Facebook[6 - Facebook / ꠖ , .] , , - .
Instagram , -. -ࠖ - . , , . - , .
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> > .
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: , .
Instagram . ( , ) , .
, .
.
, (Stories, Video, Reels) .
. , (-) , , . .
Desktop (. ) , . ( ) - (). - Instagram , , . . SMM . , SMM-, , [7 - , , , , . .]. SMM.
(parasitelab.com/ru) , , . Instagram, Facebook.
. , , , . SMM-.
Smmplanner (smmplanner.com) , .
: https://smmplanner.com
, .
, Instagram. . ?
ࠖ . . . Instagram , , . (.) (_). .
/. , [8 - 㠖 , . 㠖 .], . . , , (, 11584 / 6ꠖ ). , ( : SMM-Geeks.ru, PlumApp, Instaplus.Pro).
. , . 24 , , , . , , . .
, ( , , , ), , . 150 : (, Taplink).
Taplink Instagram. ( , , ), . . (taplink.ru), , ( , , , , , ) .
Stories Highlights. Highlights () Instagram, . Stories 24, , . , , ( , , , ), Stories . : 8, , .
Ƞ :
(posts) . , .
Reels Instagram 60.
/ (Guides) -. , .
Instagram Video ( IGTV) Instagram, 160. , . , ( Instagram, , Facebook).
Instagram Shopping , Instagram .
Instagram. .
#_ #__ #?
1. . - . , , .
2. , Taplink Reels.
3. .
#
digital . , . , .
(native advertising) , , . , .
, , , # # #. ( #nofilters #nomakeup).
. , , . , . , .
. , Stories. 2000- , . SMM , , , -, .
? , , , , : 堖 蠫ꠖ . , , : , , , .
SMM .
. . : , , . : . , . . .
. , , . : , . . , .
. , , . . : , . : . Stories , . () , .
. , , . , . . , , . . .
. , . , 2022 , - . . Mobile Visual Networking Index (MVNI), 2022 79%. , , . Stories, TikTok : Reels Instagram, YouTube Shorts. , . , , .
- . . , . , . , , . Instagram .
Shopping Tags , Instagram ( ). : , , , . , . , .
Facebook, , . , , , , .
. , . , , , . Ƞ . .
堖 . . . Ӡ . - , . , LiveJournal, , Telegram , .
# SMM
SMM , . (, , , ) ( , -, , , ). .
SMM .
1. - .
(. , ) , . , , .
, SMM-, , , email. / .
, , , .
SMM- ? 3: , .
: ?
, : , , , .
SMM / . .
ࠖ , . 蠖 , . : 15%. : , .
, , . : / / .
, SMM , ( ). KPI ( ), , 2; 20% .
Word. , , , Google (https://www.google.ru/intl/ru/forms/about/)
2.
() , / . 蠖 .
, SMM- , . , . , .
SMM- , . Ƞ , SMM-.
, . -, :
, , ;
, , (, 45+ , , , 蠖 )
-, , ( // ) , , . . , , .
, -, . .
, 頖 , , .
5W :
, . . SMM , . , (, , ), , , . , , ( ).
, ( , ). , , , . , , . , , , , . , , ( Yandex. Wordstat).
3. -
- (Mind maps, -, ) . , . , . - . . - .
. ( / ), (https://www.mindmeister.com). : . .
- , . , - , (, , , ), , .
, , SMM- - , . , : , , . : , , .
4.
, -. , SMM-. , KPI, . . - , , . . , : ( ), ( , Stories, ), , .
-: , , , . . : , , ( ).
- Excel (). , -. . SMM-, , , SMM.
5.
SMM- , , , . ( Excel), () (KPI).
, , , ; , -. .
6.
. 䠖 . , .
. . , ( , ). . , 頖 .
, , , , .
- Pinterest, , , (https://www.pinterest.ru). , . , .
, . .
. , , deadline () : Trello, SMMplanner.
. : Reddit, Thequestion, , Smmbox.
. , : anva, Supa, Crello.
. , , : text.ru, , .
. : Starcomment, Socsale, Chotam.
: YouScan, Brand Analytics Express.
. ( 2 ): Target Hunter, Pepper Ninja.
. , , : Popsters, LiveDune, Publer.
: Reportkey.
: Instasavegrambot ( Instagram), IGSpy ( ), Text4InstaBot ( ), Getlikersbot ( , ), TGhost ( ).
# #___
1. Google (https://www.google.ru/intl/ru/forms/about/) (710) -, (, ).
2. . , , .
3. (: / ) -.
# SMM-
1898 - , . : , , . , , , , .
, 蠖 . : , , . [9 - (CR conversion rate) .].
. , .
SMM- , / . . 堖 , . ( ). , , . / , -, , . , , , , .. .
, . , SMM- ( ). SMM- .
( ) , , . (omni-channel) , (, , , ).
Instagram . , ( 堖 200[10 - : (1100 ). 2%; (100500 ). 5%; (500 ). 15%.]). -, , , . (, ) . , . , 10 ( 5%) , . , . , , . . . , , , .
, , . , Google , : , , , . : , , , , . . SMM- KPI.
# SMM- (KPI)
KPI (Key Performance Indicators) , , : .
SMM- KPI . .
, , (!). SMM- . , , , , . , SMM- : , , . KPI SMM .
.
(Followers). SMM. ( M , N. KPI= N> M 10%) . , . ⠖ , , . (Unfollows), .
(Reach). , , , . . , : , .
. , . Google Analytics . . / .
. KPI, . ? ( -)
. , , . , . (, SocialStats).
(likes), (comments), (shares). (Love Rate=Likes / Followers * 100%), (Talk Rate=Comments / Followers * 100%) (Engagement Rate,ER)[11 - ER , , ( / / ) .].
, , (Negative Feedback).
SMM- (Post Rate= ), (Content Rate), .
. CPC, CPS. CPC . CPS , , , , .
KPI? . , . ( ) . , . , , . , , 50 , KPI .
KPI, . KPI . , KPI . , KPI .
. . , , . .
. , . : , , UTM-, . . , .
. Tilda (https://tilda.cc/ru/utm/). .
: https://tilda.cc/ru/utm
, , .. (, ). .
: https://tilda.cc/ru/utm
: http://vk.com/mchildren?utm_source=vkontakte&utm_medium=cpc&utm_campaign={campaign_id}&utm_content={ad_id}. , . Instagram , . . , (, Involta), : https://inlnk.ru/BppAY1. , , , . , KPI ( ). , .
2#
SMM , 蠖 Content. , . .
, . (, -, , ), . , , , .
SMM .
1. . , . . -, , , , . . .
, ( ). , . . . .
2. () , . , , Stories ( , ). /. ʠ 蠫 , , . . B2B .
3. : , , , ; : , , , .
4. ⠖ . 頖 20%-30%.
: , . :
;
/;
;
;
, , ;
, ( , , )
.
5. () , , . ࠖ , , . , /. .
, , . . . , SMM-, .
, . , , ( ).
6. (/) . , -, -. , .
, -, . , ?, how-to ( ).
7. , . , . 30%.
, , , , 堖 .
. 2020 , , . , LinkedIn, Facebook, Instagram Tinder. , . , : , Instagram, Facebook . ( ). .
Facebook , , . , , . , , , IT-. . 3050 . , 53% .
VK . , , . , , 㠖 , . 34. . VK 700?500.
Instagram , (80%). , , , , , . , . .
, : .
#
- . : 90% , 㠖 . 60000 , . , . , , , . , , , , (, , ). Ƞ .
2019 Mastercard , . . Ƞ , 80% , Mastercard. Ƞ . , .
. Instagram. .
( ) , , 30% . SMMplanner.
, , .
. , , , Balenciaga. , / .
. https://kalexandrah.com/ : , , , , / .
: https://kalexandrah.com/
, Chanel , , Maxmara ,
Instagram , . , . Givenchy, Coca Cola. , Coca Cola Instagram , , . Instagram, .
.
.
, (https://www.litres.ru/valeriya-leonidovna-lebed/smm-kak-sposob-prodvizheniya-i-osnovy-targetinga/) .
Visa, MasterCard, Maestro, , , , PayPal, WebMoney, ., QIWI , .
notes
1
SMM- , , , .
2
. , . () .
3
: https://mediascope.net
4
Facebook Instagram Meta . / Instagram , .
5
, .
6
Facebook / ꠖ , .
7
, , , , . .
8
㠖 , . 㠖 .
9
(CR conversion rate) .
10
: (1100 ). 2%; (100500 ). 5%; (500 ). 15%.
11
ER , , ( / / ) .